Marketing and PR

Introduction to Facebook & Instagram Ads

In this course you will learn:

-What is a marketing funnel.

-The difference between digital and manual marketing.

-Importance if digital marketing.

-How to start a marketing campaign.

-When to use digital marketing and when to use manual marketing.

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Who takes this course

This course for a person who is interested in digital marketing specially in media buying and  wants to know more about Facebook and Instagram ads and how to start you first campaign.  

Course content

7 Lectures • 1 hour 4 minutes
  • Lecture 1: Intro
    1 minute 22 seconds
  • Lecture 2: Marketing funnel
    9 minutes 6 seconds
  • Lecture 3: Importance of Digital Marketing
    5 minutes 52 seconds
  • Lecture 4: Intro to Ads Manager
    12 minutes 24 seconds
  • Lecture 5: Campaign Setup Part 1
    18 minutes 19 seconds
  • Lecture 6: Campaign Setup Part 2
    8 minutes 56 seconds
  • Lecture 7: Ads Manager Results and Campaign Optimization
    8 minutes 50 seconds

Meet your instructor

yehya Othman

yehya Othman

Accomplished marketing, sales, and business professional boasting a 10 years of comprehensive experience within diverse corporate landscapes, including esteemed multinational entities such as The Body Shop, as well as innovative startups such as Mrsool, Fakahany, Majestic Bio Pharma, and Cartlow. Demonstrating a track record of success, I have effectively spearheaded marketing strategies and offered expert consultation to over 120 companies across the EMEA region. My proficiency extends to serving as a marketing trainer in reputable academies, harmonizing practical expertise with a robust academic foundation. I hold an MBA in marketing and am currently pursuing a Doctor of Business Administration (DBA) with a focus on business intelligence and data analysis from a leading US University.

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