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Marketing and PR

Introduction to Market Research

In this course you will learn:

-Types of business models.

-Definition of market research and its importance.

-Terminologies of business and marketing.

-The difference between qualitative and quantitative data.

-When to use market research and its process.

-Common mistakes in market research and how to avoid them.

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Who takes this course

This course is for a person who is interested in the market research industry and wants to know how to get it this industry by knowing the needed business terminologies and the different terms in the market research industry.


Course content
10 lectures • 47m
  • Lecture 1: Marketing and Business Terminologies - Part 1
    06:56 min
  • Lecture 2: Marketing and Business Terminologies - Part 2
    05:59 min
  • Lecture 3: Intro
    00:55 sec
  • Lecture 4: Business Model Types
    01:54 min
  • Lecture 5: Market Research Definition and Importance
    09:35 min
  • Lecture 6: Primary and Secondary Data
    02:58 min
  • Lecture 7: Qualitative and Quantitative Data
    03:38 min
  • Lecture 8: When to Use Market Research
    05:44 min
  • Lecture 9: Marketing Research Process
    05:09 min
  • Lecture 10: Market Research Mistakes
    04:36 min

Meet your instructor

Mohamed El-Dosokey

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