Marketing and PR

Introduction to Market Research

In this course you will learn:

-Types of business models.

-Definition of market research and its importance.

-Terminologies of business and marketing.

-The difference between qualitative and quantitative data.

-When to use market research and its process.

-Common mistakes in market research and how to avoid them.

This course is for a person who is interested in the market research industry and wants to know how to get it this industry by knowing the needed business terminologies and the different terms in the market research industry.

Intro

55 seconds
Marketing and Business Terminologies - Part 1

6 minutes 56 seconds
Marketing and Business Terminologies - Part 2

5 minutes 59 seconds
Business Model Types

1 minute 54 seconds
Market Research Definition and Importance

9 minutes 35 seconds
Primary and Secondary Data

2 minutes 58 seconds
Qualitative and Quantitative Data

3 minutes 38 seconds
When to Use Market Research

5 minutes 44 seconds
Marketing Research Process

5 minutes 9 seconds
Market Research Mistakes

4 minutes 36 seconds

Meet your instructor

Mohamed El-Dosokey

I am a seasoned Senior Marketer, Researcher, and Sales expert with a robust track record spanning over 17 years, during which I have excelled in diverse industries such as Aviation, Energy, Cables & Wires, and Architectural Glass within esteemed organizations.

My professional journey has encompassed various commercial roles, including:

- Regional Market Research (Africa - Middle East)
- Senior Market Research Supervisor
- Market Research Expert Mentor
- Head of Internal Marketing Research Section
- Revenue Analyst Specialist
- Sales Officer Ticketing & Reservation
- Flight Operation Officer

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