Sales and Business Development Course

Introduction to Strategic Planning

Course Duration: 39m

In this course you will learn:

- The importance of strategic planning.

- The elements of the strategic foundation.

- The types of situational analysis.

- What is macro, micro and internal analysis and it’s factors?

- The process of strategic foundation.

- What is micro, macro and internal analysis and it’s factors?

- How to choose the suitable strategy.

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Introduction to Strategic Planning

Course Curriculum

Get introduced to the content of the course.

Know the importance of strategic planning, what I should plan for and the process of creating a strategic plan.

Know the elements of the strategic foundation and the process of it.

Know the types of situational analysis and know about the macro analysis and its factors.

Know about the micro analysis, its factors and value chain analysis model.

Know about internal analysis, its factors and SWOT analysis model.

Know about how to select the suitable strategy to achieve your goals and the different directions of selecting the market strategy.

Know the different directions for the competitive strategy and how to select the suitable strategy to win.

Know how to monitor the progress of the implementation of the plan and how to set it’s KPIs.

Recap to the content of the course.

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