Marketing and PR

Marketing Principles

In this course you will learn:

  • Introduction to marketing and its role in business strategy.
  • Exploring key marketing terms: needs, wants, demands, products, services, values, satisfaction, and markets.
  • Customer-centric approach: Understanding and fulfilling customer needs and preferences.
  • Impact of marketing on business success: Acquiring, retaining, and generating revenue from customers.
  • Marketing vs. Selling: Building long-term relationships through value creation.
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Who takes this course

  • Business professionals and entrepreneurs.
  • Marketing professionals.
  • Marketing students.


Course content

9 Lectures • 31 minutes 53 seconds
  • Lecture 1: Intro
    38 seconds
  • Lecture 2: Marketing Concept
    5 minutes 56 seconds
  • Lecture 3: Marketing Terms (Needs, Wants, and Demands)
    3 minutes 16 seconds
  • Lecture 4: Marketing Terms (Products and Services)
    3 minutes 5 seconds
  • Lecture 5: Marketing Terms (Values)
    3 minutes 1 second
  • Lecture 6: Marketing Terms (Satisfaction)
    4 minutes 2 seconds
  • Lecture 7: Marketing Terms (Markets)
    3 minutes 10 seconds
  • Lecture 8: Marketing is Business
    1 minute 45 seconds
  • Lecture 9: Marketing vs. Selling
    7 minutes

Meet your instructor

Ahmed Amin

Ahmed Amin

As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year. 
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share. 

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