Marketing and PR

Marketing Research

In this course you'll learn:

-What is marketing research?

-How to define the problem and research objectives?

-How to develop the research plan through several methods; data sources, research approach, research instruments and sampling plan and contact methods.

-How to collect info and analyze it?

-How to take a decision?

Enroll now

Who takes this course

This course for a person who is wants to know what is the difference between market and marketing research and also this course is for the ones who are interested in marketing overall and need to dig deeper and know how to take the first step in marketing research.

Course content

10 Lectures • 1 hour 12 minutes
  • Lecture 1: Introduction to Marketing Research
    3 minutes 42 seconds
  • Lecture 2: Marketing Research Process
    8 minutes 25 seconds
  • Lecture 3: Step1: Define the Problem and Research Objectives
    14 minutes 23 seconds
  • Lecture 4: Step2: Develop the Research Plan "Data Sources"
    4 minutes 12 seconds
  • Lecture 5: Step2: Develop the Research Plan "Research Approach"
    9 minutes 44 seconds
  • Lecture 6: Step2: Develop the Research Plan "Research Instruments"
    5 minutes 44 seconds
  • Lecture 7: Step2: Develop the Research Plan "Sampling Plan and Contact Methods"
    11 minutes 53 seconds
  • Lecture 8: Step3: Collect the Information
    5 minutes 34 seconds
  • Lecture 9: Step4: Analyze the Information
    4 minutes 18 seconds
  • Lecture 10: Step5: Represent the Findings and Take a Decision
    5 minutes 2 seconds

Meet your instructor

Abeer Elleithy

Abeer Elleithy

Mai is a Counseling Psychologist and Psychotherapist with a master's degree in Counseling Psychology from The American University in Cairo (2019) and is pursuing a doctorate in Existential Psychotherapy in London. She is also an adjunct psychology professor at The American University in Cairo.

Mai works with adults and families on various psychological issues using an integrative therapeutic approach that includes psychodynamic, emotionally focused, existential, and cognitive-behavioral therapies. She has a special interest in workplace-related stress, creating tailored programs for organizations such as UNICEF Egypt, Vodafone Egypt, and Amazon.

Mai has received several awards, including the HUSS Award and the IFAH Award, for her contributions to mental health. In 2022, she was honored with the Outstanding Leadership Award in healthcare by the Health 2.0 Conference and was recently nominated for the International Visitor Leadership Award by the US Department of State for her work in youth mental health.

Visit Linkedin

Subscriptions

Start watching our recorded courses in different fields with our great experts

1 Month Subscription
USD 15
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
1 Year
USD 70
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
3-Months group subscription
USD 40
Benefits
  • All one month subscription perks
  • Access for three months
  • Access for 3 users