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Marketing and PR

Marketing Research

In this course you'll learn:

-What is marketing research?

-How to define the problem and research objectives?

-How to develop the research plan through several methods; data sources, research approach, research instruments and sampling plan and contact methods.

-How to collect info and analyze it?

-How to take a decision?

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Who takes this course

This course for a person who is wants to know what is the difference between market and marketing research and also this course is for the ones who are interested in marketing overall and need to dig deeper and know how to take the first step in marketing research.

Course content
10 lectures • 01h 12m
  • Lecture 1: Introduction to Marketing Research
    03:42 min
  • Lecture 2: Marketing Research Process
    08:25 min
  • Lecture 3: Step1: Define the Problem and Research Objectives
    14:23 min
  • Lecture 4: Step2: Develop the Research Plan "Data Sources"
    04:12 min
  • Lecture 5: Step2: Develop the Research Plan "Research Approach"
    09:44 min
  • Lecture 6: Step2: Develop the Research Plan "Research Instruments"
    05:44 min
  • Lecture 7: Step2: Develop the Research Plan "Sampling Plan and Contact Methods"
    11:53 min
  • Lecture 8: Step3: Collect the Information
    05:34 min
  • Lecture 9: Step4: Analyze the Information
    04:18 min
  • Lecture 10: Step5: Represent the Findings and Take a Decision
    05:02 min

Meet your instructor

Abeer Elleithy

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