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Marketing and PR

Marketing Strategy

In this course you will learn:

 - The key terms of marketing strategy.

 - The process of making the marketing strategy.

 - How to implement the marketing strategy.

 - How to deal with challenges and problems while implementing the marketing strategy.

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Who takes this course

This course for a person who interested in marketing and wants to get deep in it by knowing what is marketing strategy, it’s elements, process, how to implement it and how to deal with challenges and problems while implementing the marketing strategy.

Course content
7 lectures • 51m
  • Lecture 1: Intro.
    00:52 sec
  • Lecture 2: Key Terms
    08:22 min
  • Lecture 3: Where are we now?
    09:10 min
  • Lecture 4: Where do we want to go?
    11:46 min
  • Lecture 5: How might we get there?
    10:17 min
  • Lecture 6: Which way is the best?
    04:54 min
  • Lecture 7: How can we ensure arrival?
    06:03 min

Meet your instructor

Mohamed El Taher

I am a strategy & marketing consultant with more than 19 years of diversified business experiences in Egypt and KSA. I have provided support and advice to multiple types of clients working in 17 industries:

- Automotive Services.
- Fuel & Automotive Lubricants Retail
- Software - ERP Solutions.
- Food & Beverage.
- Construction Materials.
- Training & Education.
- Real Estate brokerage.
- Sports entertainment.
- Sports & Recreational Clubs.
- Tourism.
- Ceramics manufacturing.
- e-learning.
- Handmade carpets.
- e-Commerce - B2C "Furniture & Home Appliances and Gifting".
- Mattresses & Bedding. 
- Furniture.
- Digital Transformation. 

I have successfully achieved several breakthroughs for my employers and clients ranged from constructing business modeling practices, performing & supervising market research efforts, competitive market analysis, capturing consumer insights and behavior studying, architecting business & marketing strategies, strategic marketing planning, developing brand strategies and management practices, tactical marketing planning and execution.

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