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Marketing and PR

PR and Beyond

  1. Course Introduction:
    Begin your journey with a comprehensive introduction to the course content, setting the stage for exploration into the dynamic realms of Public Relations (PR) and beyond.
  2. PR and Marketing Dynamics:
    Uncover key differences between PR and Marketing, understanding their complementary roles. Gain practical insights for effective navigation in the dynamic landscapes of both disciplines.
  3. Navigating Traditional and Digital Platforms:
    Acquire practical insights into navigating traditional and digital PR platforms, ensuring versatility in communication across diverse media environments.
  4. Foundational PR Concepts for Beginners:
    Tailored for beginners, this concise module provides a foundational understanding of key PR concepts and practices, laying the groundwork for a successful journey in the field.
  5. Advanced PR Techniques and Specialised Services:
    Building on fundamentals, delve deeper into strategic PR techniques and specialised services. Perfect for professionals seeking to enhance their expertise in the evolving landscape of PR.


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Who takes this course

Professionals Transitioning to PR
PR and Marketing Professionals

Course content
10 lectures • 47m
  • Lecture 1: Intro
    00:37 sec
  • Lecture 2: The Difference Between PR and Marketing
    05:19 min
  • Lecture 3: Convention PR vs. Digital PR
    07:57 min
  • Lecture 4: PR Services Part 1
    10:25 min
  • Lecture 5: PR Services Part 2
    04:17 min
  • Lecture 6: How Communication is Managed?
    07:03 min
  • Lecture 7: Proposals & scoop of work
    03:45 min
  • Lecture 8: Channels and Tools of Publicity
    02:47 min
  • Lecture 9: Guess What?
    02:41 min
  • Lecture 10: Key Takeaways
    02:46 min

Meet your instructor

Salah El Din Aloui

Chairman & MD at Jupiter Commz PR & Communications

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