Marketing and PR

SEO Fundamentals

In this course you will learn:

  • Introduction to SEO and Search Engines: Learn the basics of SEO and how search engines function to drive organic traffic.
  • Website Traffic and Customer Reach: Understand different methods to attract customers and optimize your website to increase its visibility.
  • Google Algorithms and Updates: Explore the evolution of Google's algorithms and the impact of updates on search rankings.
  • SEO Steps and Mozlow's Hierarchy of SEO Needs: Follow a step-by-step approach to implement SEO techniques and prioritize optimization tasks.
  • Keyword Research and Content Creation: Discover effective strategies for researching keywords and creating compelling content that resonates with your target audience.
  • Website Optimization and Analysis: Learn optimization techniques to enhance user experience, and utilize tools to analyze your website's SEO performance and make necessary improvements.
Enroll now

Who takes this course

  • Beginners: Individuals new to SEO.
  • Website Owners: Seeking improved visibility and traffic.
  • Marketers: Enhancing online presence.
  • Marketing Students

Course content

17 Lectures • 1 hour 15 minutes
  • Lecture 1: Intro
    53 seconds
  • Lecture 2: What Does SEO Mean? Why Is It Important?
    2 minutes 5 seconds
  • Lecture 3: Important Definitions & Terminologies
    3 minutes 20 seconds
  • Lecture 4: Sources of Website Traffic
    2 minutes 33 seconds
  • Lecture 5: How Do Search Engines Work?
    2 minutes 25 seconds
  • Lecture 6: Google Algorithm Updates
    6 minutes 44 seconds
  • Lecture 7: Search Engine Optimization Steps
    5 minutes 25 seconds
  • Lecture 8: Customer Personality
    4 minutes 42 seconds
  • Lecture 9: Keywords Planning Part 1
    5 minutes 39 seconds
  • Lecture 10: Keywords Planning Part 2
    6 minutes 13 seconds
  • Lecture 11: Building an SEO Friendly Website
    5 minutes 28 seconds
  • Lecture 12: Optimized Content
    4 minutes 5 seconds
  • Lecture 13: Reports & Analysis
    1 minute 40 seconds
  • Lecture 14: On-page Optimization
    9 minutes 2 seconds
  • Lecture 15: Off Page Optimization (Link Building)
    5 minutes 58 seconds
  • Lecture 16: Technical Optimization
    5 minutes 42 seconds
  • Lecture 17: Google Search Console
    3 minutes 30 seconds

Meet your instructor

Cherine Michel

Cherine Michel

Experienced Marketing Manager with an experience of 11 years. Skilled in Search Engine Optimization (SEO), Marketing strategy, Social media management, branding, and online and offline campaign management. 
Worked on all kinds of below/above-the-line marketing techniques. Believe that change is the most important stable thing in life!

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