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Marketing and PR

SEO Fundamentals

In this course you will learn:

  • Introduction to SEO and Search Engines: Learn the basics of SEO and how search engines function to drive organic traffic.
  • Website Traffic and Customer Reach: Understand different methods to attract customers and optimize your website to increase its visibility.
  • Google Algorithms and Updates: Explore the evolution of Google's algorithms and the impact of updates on search rankings.
  • SEO Steps and Mozlow's Hierarchy of SEO Needs: Follow a step-by-step approach to implement SEO techniques and prioritize optimization tasks.
  • Keyword Research and Content Creation: Discover effective strategies for researching keywords and creating compelling content that resonates with your target audience.
  • Website Optimization and Analysis: Learn optimization techniques to enhance user experience, and utilize tools to analyze your website's SEO performance and make necessary improvements.
Enroll now
Who takes this course
  • Beginners: Individuals new to SEO.
  • Website Owners: Seeking improved visibility and traffic.
  • Marketers: Enhancing online presence.
  • Marketing Students
Course content
17 lectures • 01h 15m
  • Lecture 1: Intro
    00:53 sec
  • Lecture 2: What Does SEO Mean? Why Is It Important?
    02:05 min
  • Lecture 3: Important Definitions & Terminologies
    03:20 min
  • Lecture 4: Sources of Website Traffic
    02:33 min
  • Lecture 5: How Do Search Engines Work?
    02:25 min
  • Lecture 6: Google Algorithm Updates
    06:44 min
  • Lecture 7: Search Engine Optimization Steps
    05:25 min
  • Lecture 8: Customer Personality
    04:42 min
  • Lecture 9: Keywords Planning Part 1
    05:39 min
  • Lecture 10: Keywords Planning Part 2
    06:13 min
  • Lecture 11: Building an SEO Friendly Website
    05:28 min
  • Lecture 12: Optimized Content
    04:05 min
  • Lecture 13: Reports & Analysis
    01:40 min
  • Lecture 14: On-page Optimization
    09:02 min
  • Lecture 15: Off Page Optimization (Link Building)
    05:58 min
  • Lecture 16: Technical Optimization
    05:42 min
  • Lecture 17: Google Search Console
    03:30 min

Meet your instructor

Cherine Michel

Experienced Marketing Manager with an experience of 11 years. Skilled in Search Engine Optimization (SEO), Marketing strategy, Social media management, branding, and online and offline campaign management. 
Worked on all kinds of below/above-the-line marketing techniques. Believe that change is the most important stable thing in life!

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