Ahmed Hamza

Ahmed is a Digital Marketing Insights Manager at Commercial International Bank (CIB), where he empowers various departments to achieve their objectives through data-driven digital marketing. His responsibilities include data analytics, campaign planning, execution, tracking, reporting automation, SEO optimization, and website enhancements. Previously, Ahmed served as a Senior Customer Insights Manager within CIB's Data Science and Advanced Analytics Department. Originally a telecommunications engineer, Ahmed graduated from Cairo University and spent several years at Alcatel-Lucent, ultimately working as an End-to-End Network Designer. He then moved to Australia, where he transitioned into call tracking technology. This experience led him to a Performance Marketing Executive role at Performics, part of Publicis Groupe.