Sara Yassin

She later joined Rowad, progressing through leadership roles in CSR, PR, and social management. She led the development of Social Management Plans, stakeholder engagement frameworks, and grievance mechanisms aligned with international standards, while delivering high-impact CSR programs and contributing to the company’s first sustainability report and Gender Equity Seal certification.
Currently, Sara oversees marketing communications, brand positioning, and digital presence at Rowad. She drives integrated communication strategies that showcase the company’s strengths in engineering, sustainability, and innovation, supporting its growth in regional and international markets.