Sales and Business Development

Customer Experience

  • Overview of what the course covers.
  •  Strategies for engaging with today's customers.
  •  Understanding the importance of customer experience.
  •  Exploring branding and its various channels.
  • Covering the customer journey, leveraging the voice of customers, measuring satisfaction, and understanding customer advocacy.
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Who takes this course

Business Owners and Entrepreneurs

Anyone Interested in Customer Experience

Course content

8 Lectures • 53 minutes 47 seconds
  • Lecture 1: Intro
    2 minutes 15 seconds
  • Lecture 2: Today's Customers Part 1
    12 minutes 42 seconds
  • Lecture 3: Today's Customers Part 2
    4 minutes 57 seconds
  • Lecture 4: The Power of Branding
    7 minutes 54 seconds
  • Lecture 5: Customer Journey and Customer Persona
    6 minutes 8 seconds
  • Lecture 6: Voice of Customer
    8 minutes 43 seconds
  • Lecture 7: Customer Experience Indicators
    6 minutes 13 seconds
  • Lecture 8: Customer Advocacy
    4 minutes 55 seconds

Meet your instructor

Ahmed Kassem

Ahmed Kassem

Ahmed is a Regional Seller who believes that Value Selling is the best way to win your customers hearts & minds while growing your business.
Ahmed has significant Business & Technical experiences that he gained over the past 16 years across Sales , Customer Experience , Project Management & Technical Functions. 
Currently Ahmed is working as a Corporate Account Executive at Microsoft where he’s Helping Public Sector entities in South Africa transform their business digitally over Microsoft diversified Cloud products (Office , Security , Azure & Dynamics).
Ahmed is also a Freelance Trainer offering Organizations & Individuals a variety of training programs that are mixing modern Customer Experience with the Sales Techniques helping them to sharpen their skills in the current Digital Era. 

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