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Your Instructor
Karim Mustafa
Sales and Business Development

Selling Techniques

In this course you will learn:

- Sales function within the organization.

- The FABE model for product knowledge.

- How to make a competitive analysis.

- The difference between outbound and inbound.

- How to make a cold call.

- how to identify the customer's needs.

- How to deal with objections.

- How to close deals.

- Following up process.

17 Lectures
01h 07m
Beginner
Who takes this course

This course for a person who is interested in sales and wants to learn the selling techniques, sales function, sales process, how to deal with objection and how to close deals.

Course Content
Enroll
  • 1
  • Lecture
Intro.

Get introduced to the content of the course. 

Lecture: 1 | 01:28 min

  • 2
  • Lecture
Sales Function within the Organization

Know what is sales function and how to use it by knowing the sales strategies and the difference between marketing & sales and sales & business development.

Lecture: 2 | 04:37 min

  • 3
  • Lecture
Sales Mindset.

know how to think in a positive way to sell your product well, and how to be so clever to persuade your client.

Lecture: 3 | 04:56 min

  • 4
  • Lecture
Product Knowledge (FABE).

Know how to study your product very well by using sales techniques like FABE technique.

Lecture: 4 | 05:07 min

  • 5
  • Lecture
Competitive Analysis

Learn how to make a competitive analysis and analyze your competitors in a very specific analyzing method.

Lecture: 5 | 03:02 min

  • 6
  • Lecture
Prospecting

Know how to take your sales journey from the beginning (your research) to the end (closing your deal) and what is the difference between a customer and a prospect.

Lecture: 6 | 05:36 min

  • 7
  • Lecture
Outbound Vs Inbound

Know what is the difference between inbound marketing and outbound marketing and how to use a best strategy in both cases and apply these processes.

Lecture: 7 | 04:27 min

  • 8
  • Lecture
Cold Calls

Start your first call or cold call perfectly by knowing how to grab your customer’s attention through 4 specific steps and how to avoid the barriers that can prevent you to close your call effectively.

Lecture: 8 | 06:53 min

  • 9
  • Lecture
Identifying the Customer's Need

Learn how to identify the customer’s need to cover it through the sales process.

Lecture: 9 | 04:09 min

  • 10
  • Lecture
Asking Effective Questions
How to ask targeted effective questions by using an open and closed-ended questions and probing questions and know when to use each question.

Lecture: 10 | 03:23 min

  • 11
  • Lecture
Presentation & Blocking Objections

Learn how to customize a presentation for your customer and how to use the FABE technique in your presentation.

Lecture: 11 | 05:56 min

  • 12
  • Lecture
Demo

Know what is the best method to make a perfect demo to persuade your customer with you product through specific steps and what are other alternatives of a live demo.

Lecture: 12 | 02:18 min

  • 13
  • Lecture
Closing & Creating Sense of Urgency

Know how to close deals and what are the 3 questions that save your deal before breaking it down.

Lecture: 13 | 02:54 min

  • 14
  • Lecture
Offering the Price

Learn how to change your feature to value through 3 steps.

Lecture: 14 | 02:48 min

  • 15
  • Lecture
Discounts
Know the huge damage of discount and how it can reduce the product’s value so, learn how to set a lot of solutions to help your product from not being valuable.

Lecture: 15 | 04:06 min

  • 16
  • Lecture
Follow UP

Know the following up process and the advantage of following up.

Lecture: 16 | 02:20 min

  • 17
  • Lecture
Summary

Recap for the content of the course and know the tips and tricks of your sales techniques journey.

Lecture: 17 | 03:16 min

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