Marketing and PR

Creative Writing in Action

In this course you will learn:

- Know the difference between Content & Copy Writer.

- How to create perfect brief.

- Some rules for the writing process.

- How to choose the suitable brand voice for different campaigns.

- Keys success metrics of a campaign.

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Who takes this course

This course is for people who are interested in writing, digital marketing, content writing, copywriting, creating successful campaigns, and gaining creative ability in writing. This course provides you examples of different brand voices and discusses successful campaigns.

Course content

9 Lectures • 49 minutes 26 seconds

Lecture 1: Intro

30 seconds
Lecture 2: Understanding Marketing & Consumer Behavior

2 minutes 1 second
Lecture 3: Content Writer vs. Copywriter

11 minutes 55 seconds
Lecture 4: What is Creative Brief

12 minutes 23 seconds
Lecture 5: Buyer Persona

5 minutes 1 second
Lecture 6: Writing Process

10 minutes 1 second
Lecture 7: Brand Voice

3 minutes 45 seconds
Lecture 8: Key Success Metrics

3 minutes 26 seconds
Lecture 9: Conclusion

24 seconds

Meet your instructor

Randa Moataz

Randa Moataz is the Founder of The Copywriter, a learning hub that provides authentic copywriting services with a light-hearted tone of voice tailored to the MENA region.

She started her career as a transcriber at Nielsen Research Company and eventually became the head of community management at Mortimer Harvey Egypt.

Throughout her career, Randa has worked with well-known brands such as Gourmet Egypt, Bosta, Khotwh, Tefal, Moulinex, Americana, Future Media Group (CBC), and Rawafed International School in KSA.

Her passion for copywriting led her to establish The Copywriter School, an edutainment learning hub designed for content creators and copywriters who seek professional guidance in the creative field. Randa believes that the key to effective copywriting is tapping into readers' emotions and understanding their needs.

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