Marketing and PR

SEO

In this course you will learn:

- The difference between traditional marketing and digital marketing.

- How does Google categorize and rank data.

- The difference between SEO and SEM.

- Functions of SEO.

- How to optimize your content.

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Who takes this course

This course is for a person who is interested in digital marketing and wants to get deep in it by knowing how search engines work. And also this course for person wants to learn how to find and use keywords to optimize content and raise website traffic.

Course content

8 Lectures • 19 minutes 14 seconds

Lecture 1: Intro

34 seconds
Lecture 2: Why Digital Marketing Is Important?

1 minute 18 seconds
Lecture 3: How Search Engines Work?

2 minutes 12 seconds
Lecture 4: SEM vs. SEO

1 minute 23 seconds
Lecture 5: Intro to Search Engine Optimization

4 minutes 5 seconds
Lecture 6: The Process of SEO

4 minutes 5 seconds
Lecture 7: Optimizing Your Content

4 minutes 8 seconds
Lecture 8: The Perfectly Optimized Page

1 minute 29 seconds

Meet your instructor

Marwan Ahmed

I'm a digital strategy consultant, and digital team leader at Innovety and also the Managing Director of EgyptInnovate.com. My experience and my passion is building digital strategies, online marketing, digital management, and business growth, as well as content development and digital analytics.

In the past 6 years, I've developed digital growth strategies for many companies and also developed and executed several digital strategies for projects owned by local and global organizations such as, UN, EU, EBRD, IOM, The Engineering Export Council, The Ministry of Investment and International Cooperation, Federation of Egyptian Industries, and more.

I managed to build a good track record in managing, analyzing, and marketing online platforms such as, Egyptinnovate.com which is Egypt’s innovation platform that’s owned by the government and funded by the UN. I'm supervising all the platform functions and its growth plan as well as the platform’s digital outreach.

In the training field, I delivered training programs in Marketing and Digital Marketing to 1000+ trainees from students to corporate executives, and government professionals

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