Marketing and PR

Practical Marketing that Sells

In this course you'll learn:

- The base of marketing and its importance.

- Different marketing strategies and mixes like the 7 Ps.

- Variety of tools in marketing and Porter's five forces.

- What are the PESTEL analysis and how to conduct it.

- About VRIO Framework.

- What is BCG matrix.

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Who takes this course

Anyone interested in marketing (offline and online) and wants to know different marketing strategies that is efficient and has a high return of investment.

Course content

12 Lectures • 56 minutes 39 seconds

Lecture 1: Intro

59 seconds
Lecture 2: Iceberg

3 minutes 14 seconds
Lecture 3: Marketing Segmentation

10 minutes 27 seconds
Lecture 4: Marketing Mix

7 minutes 4 seconds
Lecture 5: Buyer Persona

1 minute 50 seconds
Lecture 6: Strategy

7 minutes 32 seconds
Lecture 7: Prisoners Dilemma

3 minutes 31 seconds
Lecture 8: Marketing Strategy

56 seconds
Lecture 9: Porter's Five Forces

8 minutes 8 seconds
Lecture 10: PESTEL Analysis

4 minutes 17 seconds
Lecture 11: VRIO Framework

3 minutes 46 seconds
Lecture 12: BCG Matrix

4 minutes 55 seconds

Meet your instructor

Ahmed Radi

more than 15 years of real experience, more than 10 years of building marketing teams and departments leading them to achieving extraordinary targets, planning and creating creative marketing campaigns and strategies for over 31 companies in 17 different industries in 19 different countries.

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