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Marketing and PR

How to Make a Digital Marketing Plan

In this course you'll learn:

- What is SOSTAC?

- What is situational analysis and marketing trends?

- What is the objectives, strategy, tactics, actions and control of SOSTAC plan

- What are marketing strategies and how to make it.

- How to effectively use Ansoff matrix to increase your product's market share.

- How to conduct a SMART objective.

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Who takes this course

This course is for anyone who wants to know how to make a successful marketing campaign by using the SOSTAC strategy to market for their product effectively.

Course content
12 lectures • 01h 19m
  • Lecture 1: Intro
    01:04 min
  • Lecture 2: Introduction for SOSTAC (Digital Marketing Plan)
    02:49 min
  • Lecture 3: Situational Analysis of SOSTAC (Customer Analysis)
    07:18 min
  • Lecture 4: Situational Analysis of SOSTAC (Competitive Analysis)
    10:29 min
  • Lecture 5: Situational Analysis of SOSTAC (Company/Product Analysis)
    13:49 min
  • Lecture 6: Situational Analysis of SOSTAC (Market Trends)
    07:47 min
  • Lecture 7: Objectives of SOSTAC
    08:58 min
  • Lecture 8: Strategy of SOSTAC
    02:01 min
  • Lecture 9: Tactics of SOSTAC
    12:02 min
  • Lecture 10: Actions of SOSTAC
    02:42 min
  • Lecture 11: Control of SOSTAC
    08:26 min
  • Lecture 12: Summary of SOSTAC
    02:06 min

Meet your instructor

Abeer Elleithy

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