Marketing and PR

How to Make a Digital Marketing Plan

In this course you'll learn:

- What is SOSTAC?

- What is situational analysis and marketing trends?

- What is the objectives, strategy, tactics, actions and control of SOSTAC plan

- What are marketing strategies and how to make it.

- How to effectively use Ansoff matrix to increase your product's market share.

- How to conduct a SMART objective.

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Who takes this course

This course is for anyone who wants to know how to make a successful marketing campaign by using the SOSTAC strategy to market for their product effectively.

Course content

12 Lectures • 1 hour 19 minutes

Lecture 1: Intro

1 minute 4 seconds
Lecture 2: Introduction for SOSTAC (Digital Marketing Plan)

2 minutes 49 seconds
Lecture 3: Situational Analysis of SOSTAC (Customer Analysis)

7 minutes 18 seconds
Lecture 4: Situational Analysis of SOSTAC (Competitive Analysis)

10 minutes 29 seconds
Lecture 5: Situational Analysis of SOSTAC (Company/Product Analysis)

13 minutes 49 seconds
Lecture 6: Situational Analysis of SOSTAC (Market Trends)

7 minutes 47 seconds
Lecture 7: Objectives of SOSTAC

8 minutes 58 seconds
Lecture 8: Strategy of SOSTAC

2 minutes 1 second
Lecture 9: Tactics of SOSTAC

12 minutes 2 seconds
Lecture 10: Actions of SOSTAC

2 minutes 42 seconds
Lecture 11: Control of SOSTAC

8 minutes 26 seconds
Lecture 12: Summary of SOSTAC

2 minutes 6 seconds

Meet your instructor

Abeer Elleithy

Mai is a Counseling Psychologist and Psychotherapist with a master's degree in Counseling Psychology from The American University in Cairo (2019) and is pursuing a doctorate in Existential Psychotherapy in London. She is also an adjunct psychology professor at The American University in Cairo.

Mai works with adults and families on various psychological issues using an integrative therapeutic approach that includes psychodynamic, emotionally focused, existential, and cognitive-behavioral therapies. She has a special interest in workplace-related stress, creating tailored programs for organizations such as UNICEF Egypt, Vodafone Egypt, and Amazon.

Mai has received several awards, including the HUSS Award and the IFAH Award, for her contributions to mental health. In 2022, she was honored with the Outstanding Leadership Award in healthcare by the Health 2.0 Conference and was recently nominated for the International Visitor Leadership Award by the US Department of State for her work in youth mental health.

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