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Marketing and PR

Fundamentals of Copywriting

In this course you will learn 

-what is copywriting.

- Skills required for a copywriter.

- How to create a creative brief and the elements needed.

- How to deliver your creative concepts to customers.

Who takes this course

This course is for people who are interested in copywriting and marketing in general or specifically digital marketing.

Course content
6 lectures • 18m
  • Lecture 1: Introduction
    00:27 sec
  • Lecture 2: Pre-writing - What is copywriting & skills you need
    05:00 min
  • Lecture 3: Data-Collection: Preparing your creative concept
    05:03 min
  • Lecture 4: The Writing Process Essentials
    02:39 min
  • Lecture 5: Creative mind tools to develop your creative idea
    03:42 min
  • Lecture 6: CASESTUDY- Drawneat Brief
    02:07 min

Meet your instructor

Randa Moataz

Randa Moataz is the Founder of The Copywriter, a learning hub that provides authentic copywriting services with a light-hearted tone of voice tailored to the MENA region. 

She started her career as a transcriber at Nielsen Research Company and eventually became the head of community management at Mortimer Harvey Egypt.

Throughout her career, Randa has worked with well-known brands such as Gourmet Egypt, Bosta, Khotwh, Tefal, Moulinex, Americana, Future Media Group (CBC), and Rawafed International School in KSA.

Her passion for copywriting led her to establish The Copywriter School, an edutainment learning hub designed for content creators and copywriters who seek professional guidance in the creative field. Randa believes that the key to effective copywriting is tapping into readers' emotions and understanding their needs.

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