Marketing and PR

Fundamentals of Copywriting

In this course you will learn

-what is copywriting.

- Skills required for a copywriter.

- How to create a creative brief and the elements needed.

- How to deliver your creative concepts to customers.

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Who takes this course

This course is for people who are interested in copywriting and marketing in general or specifically digital marketing.

Course content

6 Lectures • 18 minutes 58 seconds

Lecture 1: Introduction

27 seconds
Lecture 2: Pre-writing - What is copywriting & skills you need

5 minutes
Lecture 3: Data-Collection: Preparing your creative concept

5 minutes 3 seconds
Lecture 4: The Writing Process Essentials

2 minutes 39 seconds
Lecture 5: Creative mind tools to develop your creative idea

3 minutes 42 seconds
Lecture 6: CASESTUDY- Drawneat Brief

2 minutes 7 seconds

Meet your instructor

Randa Moataz

Randa Moataz is the Founder of The Copywriter, a learning hub that provides authentic copywriting services with a light-hearted tone of voice tailored to the MENA region.

She started her career as a transcriber at Nielsen Research Company and eventually became the head of community management at Mortimer Harvey Egypt.

Throughout her career, Randa has worked with well-known brands such as Gourmet Egypt, Bosta, Khotwh, Tefal, Moulinex, Americana, Future Media Group (CBC), and Rawafed International School in KSA.

Her passion for copywriting led her to establish The Copywriter School, an edutainment learning hub designed for content creators and copywriters who seek professional guidance in the creative field. Randa believes that the key to effective copywriting is tapping into readers' emotions and understanding their needs.

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